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29 May 2017 23:16PM

NellyRodi ™ Agency in charge of SS12 trend forum conception and design at Interstoff Asia Essential Spring 2011

20 Jan 11 ,  Messe Frankfurt (HK)
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The upcoming Interstoff Asia Essential, taking place for three days from 16 March 2011, will display three trend forums focusing on fashion, functional and eco fabrics, offering a glimpse into what fabrics, colors and textures will be in style for Spring/Summer 2012 (SS12).  This will be complemented with a special design and trend seminar program, delivering an energetic and comprehensive insight to reset the following season’s forecasts. 


Under the creative guidance of NellyRodi ™ Agency, who will be in charge of the entire trend forum conception from forecasting to on-site design and in cooperation with the renowned Interstoff Asia Directions Trend Committee, the display will show a palette of very subtle and serene colours together with a mix of bright as well as black and luminescent colors, setting the scene for a season full of positive energy.

“SS12 will be shown through a sociological background that will lead us through four main themes each including references, specific colour ranges, directions on fabrics, on prints, on garments and on beauty” commented Ms Julie Blaszczyk, Fashion and Beauty Project Manager for NellyRodi ™ Agency.

ORIGIN: A breath of fresh air floats over this theme. Pastel colours are combined with chalky neutrals to create extremely soft harmonies – white, sky blue, beige, pale greys and pale pinks are used together or combined with silver. Fabrics are mainly light and transparent - voiles, poplins, devoré transparency, ultra-light gauzes.


PATINA: A desire to suspend time, to reconstruct our own privacy far from the maddening, crowded world. Colours are beige neutrals (bread, butter, milk…) combined with greenish or bluish chambrays that literally breathe manual work. Fabrics range from chambrays, slubbed cloths or basket weaves to marled effects for pure linens or else blended with Tencel, lyocell, viscose or cotton.


GLEE: An urge for eccentricity blows through this theme by mixing all different cultures together and breaking the established rules by combining infinite amounts of prints. Colours are acidic and enlivened by exotic touches. Fabrics are elaborated in a vintage spirit: fancy yarn voiles, summer tweeds, crochets.


REFLECTION: The glamorous ambience of a nightclub for daywear. The colours themselves give off the same impression of luminescence. Black and the two dark tones accentuate the “black light” effect. Silk - either pure or blended - is in the spotlight. As well as all the synthetics: polyamide, polyester, rayon or acetate. Ultra-stretch: increased importance of spandex.


Design & Trend Seminar programme complements on-site forecasts
Interstoff Asia Essential is also a popular venue for getting the latest design and trend information. This March, the schedule will cover a wide range of topics including up-and-coming styles and international trends hosted by top industry professionals from around the world.

- Ms Fanny Schricke, Fashion and Beauty Project Manager for NellyRodi ™ Agency will preview the Spring/Summer trends for the coming year
- Dr Valerie Wilson Trower, Trend Director – Asia for Stylesight will give a presentation of their trend forecast for Spring / Summer 2012
- Mr João Paulo Nunes, founding editor of the fashion and lifestyle blog “World Man About Town”, Editor-at-Large for Schön! magazine, London Editor for the Fashion Trendsetter website and Men’s Fashion Editor for the Haute Mimi International website will discuss: At the Crossroads: The Impeding Universal Patchwork of Sartorial Fabric


For more information on the upcoming spring edition of Interstoff Asia Essential, visit www.interstoff-asia.com.