"For the first time in years, the atmosphere at the Heimtextil is really buoyant. Our exhibitors
confirm that visitor quality is high and that there has been a significant increase in orders
placed", says Detlef Braun, Member of the Board of Management of Messe Frankfurt GmbH.
"The number of visitors has remained stable at over 89,000. We are very pleased with the
Under the motto 'Room follows Fantasy', the fair presented the textile trends for the
2007/ 2008 season. Compared to the last Heimtextil in 2006, the number of exhibitors climbed
by 100 to 2,907 (+3.4 %) while the number of visitors from outside Germany rose by almost
Economic potential for the sector foreseen
The results of the exhibitor and visitor polls were very good: the overall level of visitor
satisfaction reached 94%. This represents an increase of 10% compared to the previous year
and is in line with a much more optimistic estimation of the economic outlook for the sector on
both the visitor and exhibitor sides.
The Heimtextil clearly reflects the economic potential of the sector: in addition to the
export business, which continues to be profitable and benefits from the high degree of
internationality at the fair, the contract business, i.e., textile furnishings in business premises,
represents the main area of growth for home textiles. The Heimtextil has included the
complete range of products for hotels, planning and interior architecture for many years.
New Concept theme proved to be a hit
For the first time this year, suppliers active in this segment were spotlighted t
hroughout the Exhibition Centre with a 'Contract Creations' logo. Two special shows bridged
the gap between theory and practice. The 'Hotels' showcase, a visionary hotel-room study by
the Graft firm of architects, Los Angeles/ Berlin/ Beijing, showed how textiles can literally
merge with architecture.
"Thus, folds in a fabric represent new storage possibilities and replace cupboards",
said Thomas Willemeit explaining the future-oriented concept during a guided tour. The
seaworthiness of textiles was demonstrated by the 'Cruises' showcase: the Peter Deilmann
shipping line, owner of MS Deutschland, the ship made famous in the 'Traumschiff' ZDF-
television program, and yarn manufacturer Trevira offered realistic insights into modern textile
furnishings for a cruise liner.
To take account of the increasing quality of products made in Asia, Messe Frankfurt
has created 'Asian Vision', a special area focusing on premium products in distinction to the
existing 'Asian Feeling' and 'Asian Selection' segments.
Aiming at new target groups of today and tomorrow, for example, families with small
children, mobile, trend-oriented singles, the new patchwork families or the 50+ generation,
promises further growth. For such consumers, exhibitors presented innovations ranging from
heated baby's changing-table pads with travel adapter to new bed systems for the active 'silver
Set the trend
"First clear out and tidy up - then recombine, preferably, modern and classic",
suggested trend expert Gunnar Frank before calling on visitors to "Show their true colors". And
this was the motto of the international home-fashion trends for 2007/ 2008 in the Trend
Forum. Lots of color and large-format decorations reflected different artistic styles: on the one
hand, art of the early 20th century and, on the other hand, that of the Renaissance (standing
The next Heimtextil will be held in Frankfurt am Main from 9 to 12 January 2008.
Further information can be found at http://www.heimtextil.messefrankfurt.com/
Bed Linen. (Messe Frankfurt Exhibition GmbH - Jean-Luc Valentin)